Marketing Management

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Business Career Program

Degrees Offered: Associate of Applied Science, Certificate

Classes Offered: Youngwood, WCCC-Laurel, WCCC-New Kensington, Online

Credits Required: 60

The marketing management option provides an introduction to business and the basic principles of management with emphasis on marketing. The courses develop an understanding of the marketing process and provide insight into the use of advertising, sales promotion and public relations.

Career Opportunities

Graduates of the marketing option can expect to find employment as assistant marketing managers, junior advertising executives, product managers, product designers, administrative assistants, project managers, and in positions in public relations and media. Job opportunities will be available in large corporations, small businesses and nonprofit organizations.

Sample Courses

• Business Communication

• Principles of Management

• Techniques of Selling

• Business Finance

• Global Marketing

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